Amazon Gen AI Function Launches, Orders Increase 21%!
If you are still struggling to create A+ pages, or if the only way you're able to make image and text changes is to beg someone, pay someone, and wait forever…
So you may have heard of this new feature that Amazon stealthily rolled out recently: Gen AI creates A+ page text and image content automatically.
Do not underestimate this tool. There is already a group of sellers that took it for a test run on A+ in the U.S. backend, and reported average orders up by 21% and ad ROAS improved by 35%.
The good news is — it is free!
Today, we are going to dissect what this new feature truly brings, how to use it, and what benefits it can actually offer.
01 ｜ What Exactly Is Gen AI? What Can It Help You Do?
Gen AI is an AI creation tool Amazon initially launched on the U.S. site. It supports automatic generation of A+ page copy and images and achieves seamless docking with the backend A+ module.
Historically, a same level A+ page took the effort of copy-writing, the effort of the designer drawing up and going back and forth with revisions—high cost, long cycle.
Now with Gen AI, you can one-click generate an entire A+ page just by typing in the prompts.
Core advantages:
- It is free, There are no outsource costs;
- Content organization is uniform, according to Amazon standards;
- No hassle of copyright and royalty issues for text and image copyrights;
- Materials can be automatically stored in the back-end library for later use.
This is just a magical tool for improving efficiency, for small and medium sellers, or even for people without design teams.
02 ｜ How to Play With the Gen AI Feature? Full Operation Process
Then go to add new page create interface backend A+, you can see AI added a new icon module. Follow this process:
Step 1: Select page type
You also have an option of a basic A+ page or an advance A+ page, then the system will recommend the appropriate template for you.
- Simple A+: best for the majority of products, Text + module style;
- Advanced A+: looser, custom content layout, video and more.
Step 2: Pick a style + respond to prompts
Input the main selling points of your product, keywords that your target audience might use, and choose which visual style you would like (for example, a tech feel, a natural feel, minimalist etc).
As an example, if you are selling a yoga mat, you might type in something like “yoga mat gym women minimalist” and the system will provide a set of images and text content that visually matches the said aesthetic.
Run "1.2 create_handler_poster_v2_GDD_Process page" so everything will be saved (This magically saves all the texts(most) and the "insert text" drawings)Step 2:preview/save goods.
Click generate, and the platform will directly render a batch of pictures and full copywriting and synchronize them to the material library for using or editing.
03 ｜ How powerful is Gen AI Image Generation?
In the image generation part, Gen AI enables users to input prompts and generate 4 styles of images to flip through quickly.
Customizable elements include:
- Occasions of using products (kitchen, outdoor, office, etc.);
- Cue background (soft light black tech warm style);
- Depending on your product: Detail close-ups of the product (interface, texture, form) of the functional structure;
- Style (realistic, illustrative, 3D, etc.).
With custom generation such as this, the savings on design costs will occur, as well as the fact that you can have more custom match paper materials to help set the tone of your product.
04 ｜ What Got Better After Using Gen AI?
Sellers who were Gen AI capable got the following results according to a public released Amazon 2025 product tracking report:
- Order volumes grew in aggregate: average increase in 21%;
- New brand cus to mer orders were up, with 16% growth;
- Cost per ad click decreased: CPC down 17%;
- Ad return improved: Return on ad spend up 35%.
In short, not only did the page want to be pretty, it also wanted to directly affect ad efficiency, brand conversion, and order performance.
That’s why an increasing number of U.S. site sellers are now considering Gen AI one of the must-do actions before rolling out new products and ad placements.
05 ｜ Extreme Playing of Gen AI！
Even though Gen AI seems so intelligent, to employ it effectively requires an operational strategy:
- Prompts must be definite: Write out product core selling point + usage scenes + user pain points (instead of product name, product, etc.) as far as possible.
- Create a few image versions to compare: Quality of the AI-made materials will tend to vary, so it’s better to create few versions and choose the most suitable combination of objects.
- Post-output manual optimization: AI-produced copies will require manual polishing after first-time output to mirror brand voice more closely.
- Material and classification sorting and management: Text and images, created, should stored (i.e. material management) on module basis for re-use in future for any function/scenario/selling point.
Recommendation
In the midst of Amazon's aggressive digital transformation and optimization, third-party sellers on Amazon Marketplace are increasingly struggling to keep pace with back-end processes such as fulfilling orders, compliance, and financial reconciliation.
This is precisely where Windingflow provides value. Windingflow provides automation solutions that:
- Work with order and report flows across platforms.
- Automate reconciliation and compliance duties to avoid mistakes and penalties.
- Offer centralized dashboards at various marketplace & business levels.
And most importantly, Windingflow is now integrated with Amazon Marketplace, meaning, sellers can smoothly and effectively manage their Amazon business alongside Walmart, Ebay, and other platforms—all under one roof. The capabilities of Windingflow will enable sellers to cut down the time-consuming repetitive work, ensure precision, and dedicate time on the growth path in the fast-changing ecosystem of Walmart.
📩Get in touch with our team today to discover how Windingflow can help you
