Middle East E-Commerce Rapid Growth, Market Size of 27 Billion USD
Benefiting from the popularity of smartphones and the deepening of internet technology, the e-commerce market in the Middle East has developed rapidly, showing strong potential and broad prospects.
Market Overview
-
By the end of 2022, the total population of the Middle East was about 452.7 million, with an average age of about 25 years, showing a clear trend of youthfulness.
-
The scale of e-commerce in the Middle East is growing rapidly. By 2025, the e-commerce market size in the Middle East is expected to reach 27 billion USD, an increase of 10 billion USD compared with 2020.
-
The UAE is the largest e-commerce market in the Middle East, with projected e-commerce revenue of 11.7823 billion USD in 2023.
-
COD (Cash on Delivery) is the preferred payment method for online transactions in the Middle East, accounting for about 51% of the Middle East market.
Consumption Habits
-
Data shows that the population of the Middle East presents a youthful trend, with more than 50% of young people aged 18–24 choosing online shopping consumption.
-
A demographic characteristic of the Middle East is more men than women. In the UAE, male online shopping consumers account for 69%, and when shopping, they pay more attention to 3C products, outdoor sports goods, and men’s clothing.
-
About 50% of consumers in the Middle East are accustomed to researching products through search engines, and making purchase decisions based on the displayed information.
Recommendation
Windingflow helps e-commerce businesses:
- Automate customs and compliance reporting to reduce risks of penalties.
- Streamline cross-border order processing with greater efficiency.
- Centralize financial reconciliation across multiple platforms and markets.
With Windingflow, sellers can respond faster to regulatory changes, protect margins, and focus on sustainable global growth, even in a more complex trade environment.
📩Get in touch with our team today to discover how Windingflow can help you
