Back to Blog

Big Changes to Vendor Central Starting July 21st!

Alice Yang
July, 23 2025

Big Changes to Vendor Central Starting July 21st!

If you manage a Vendor Central account, this is something you need to act on now.

Starting July 21, 2025, Amazon will roll out a new “In Full Delivery” chargeback policy across the U.S., Canada, and Mexico. While not widely discussed yet, it could significantly affect vendors’ bottom lines, especially those with tight margins or complex fulfillment workflows.

What’s Changing

Amazon is combining three separate penalties into one unified compliance metric:

All of these will now fall under a single “In Full Delivery” chargeback rule.

What You Need to Do

To stay compliant and avoid chargebacks, vendors must:

Grace Period Timeline

Amazon has provided a grace period from June 9 to July 20, 2025. During this window, the new chargebacks will appear in your Vendor Central dashboard but will not yet be invoiced. Use this opportunity to:

Why It Matters

Once the enforcement date hits, chargebacks will directly affect profit margins and delivery performance metrics. Brands that depend on manual processes or disconnected systems may face unnecessary penalties.

What You Can Do Now

If your operation involves multiple fulfillment centers or both Vendor Central and FBA, you need tools that:

Where Windingflow Helps

Windingflow is an Amazon-validated platform built for Vendor Central and Seller Central workflows. We help brands:

If your brand is preparing for the new “In Full Delivery” rules, now is the right time to act.

We’re currently offering free consultations to help vendors improve compliance, reduce risk, and simplify their supply chain execution.

📩 Let’s connect and talk through your current setup for free.