Amazon Prime Day 2025 Recap: What Brands and Sellers Should Be Aware Of
Amazon Prime Day 2025 was more than just a sales event. For many sellers using Amazon Vendor Central, Amazon Seller Central, or Fulfillment by Amazon (FBA), it was a test. They had to show they were ready to operate and sell products at a large scale. At the same time, they needed to keep their customer service at a high level.
This year’s invite-only event ran from July 8 to July 11, marking the longest Prime Day ever. Some brands did well with strong Amazon marketing strategies and good product pages. However, others had trouble with purchase orders and managing inventory across fulfillment centers. They also faced pressure to keep up performance in key product categories.
1. Prime Day Extended to 4 Days
The four-day event required agile planning and real-time adjustments. Sellers had to manage products on Amazon, synchronize product details, and respond to shifting demand without disrupting customer service.
2. High-Demand Categories Led Sales
From home electronics to kitchen tools and modular furniture, top-performing product categories capitalized on early Amazon advertising and high visibility on product pages. Sellers that optimized their access to Amazon via vendor programs and leveraged tools like Amazon Vine saw higher engagement.
3. Cross-Border and Local Fulfillment Must Work in Sync
Many vendors faced delays at fulfillment centers, whether through FBA or 3PLs. Brands selling your products in new areas need better routing and handling of products to Amazon. This includes using purchase orders and direct shipments.
4. Advertising Costs Rose Sharply
Prime Day is a competitive battlefield for Amazon advertising.
- Companies that aligned their ad spending with product details and inventory performed better.
- This was in comparison to those with poor campaign management or unprepared product pages.
5. Supply Chain Execution Affects Long-Term Growth
Late shipments, incorrect labeling, and stockouts hurt performance. Sellers need tools that link Amazon Seller Central, Vendor Central, fulfillment centers, and customer service in one system. This helps ensure compliance and smooth operations.
6. What Comes After Prime Day Matters More
The end of Amazon Prime Day marks the start of Q3. Sellers who use Amazon Vine, retargeting strategies, and smart vendor programs can take advantage of this momentum. They will be better prepared for Q4.
Windingflow helps brands automate their workflows across Amazon Vendor Central, Seller Central, and beyond. Whether you are sending purchase orders, directing products to Amazon, or improving your product pages, we make fulfillment easier. We also protect your profits and ensure great customer service.
