Selling on marketplaces like Amazon, Walmart, Wayfair, and The Home Depot takes more than just good products. To grow an ecommerce business and keep customers happy, sellers need to run their stores in real time and avoid human mistakes. With strong automation tools, online stores can boost sales, deliver better customer support, and save time on repetitive tasks.
We will explain what ecommerce automation tools are... how it helps online stores save time, boost sales, and improve customer support. It highlights the best ecommerce marketing automation software tools you should consider in 2025.
We’ll also cover how these tools streamline customer interactions, send automated emails, personalize customer experiences, manage customer data, and support email marketing automation. All with seamless integration and smarter landing pages.
What Is Ecommerce Automation?
Ecommerce automation refers to using tool to reduce or eliminate manual tasks involved in managing your online retail operations. This includes:
- Syncing and processing orders in real time
- Printing shipping labels
- Updating inventory across platforms
- Submitting ASNs (Advance Shipment Notifications)
- Generating and sending invoices
- Communicating with warehouse systems
- Sending automated emails and managing email campaigns
- Personalizing customer experiences based on customer data
Automation helps ecommerce stores reduce human error, ship faster, and keep customers happy while scaling efficiently. The right ecommerce marketing automation software can also improve email marketing automation by scheduling personalized email campaigns that align with customer behavior.
Why Marketplace Sellers Need Ecommerce Automation Tools
Selling on multiple channels adds both chances and complexity. Each marketplace has its own rules, timelines, document formats, and shipping expectations. Managing all this manually creates problems:
- Slower fulfillment times
- More human errors in processing orders
- Hard-to-track customer interactions and invoices
- Inventory mismatches across ecommerce stores
- Inefficient email campaigns and poor customer experience
- Higher costs
With ecommerce automation tools, marketplace sellers can centralize these processes, improve customer satisfaction, and deliver consistent support experiences.
A good automation tool helps you sync products, and boost sales.
Key Features to Look For Ecommerce Automation Tools
When selecting an ecommerce automation platform, look for these must-have capabilities:
- Multi-marketplace integration: Connect with Amazon Vendor Central, Walmart DSV, Wayfair, and others
- Real-time inventory sync: Prevent overselling and stockouts
- Label automation: Generate platform-compliant shipping labels
- Fulfillment tools: Create shipments, assign packages, and track delivery in real time
- Invoice automation: Build and export invoices based on shipped goods
- ASN and EDI support: Stay compliant with major retailers
- Warehouse sync: Push and pull data with your WMS or 3PL
- Customer data integration: Use customer insights to personalize communication
Now let’s look at some of the top tools available for sellers in 2025.
1. Windingflow
Best for: Marketplace vendors, brands, and 3PLs handling B2B and dropship operations
Windingflow is a powerful post-order ecommerce automation platform built for sellers who work across multiple marketplaces. It supports Amazon Purchase Orders, Direct Fulfillment, Walmart Supplier Center, Wayfair, The Home Depot, and more.
Key benefits:
- Connects with your warehouse and syncs order status in real time
- Automates label printing, ASN, invoicing, and routing
- Supports multi-instance setups for global operations
- Clean, modern interface for easy team adoption
- Helps improve customer experience with reduced delays and accurate shipping
- Can integrate with email marketing tools to support automated emails
Note: Windingflow stands out for its deep post-order capabilities. Teams trust it to cut down errors, ship faster, and handle more orders easily across global stores. The cost for smaller brands like Windingflow is much lower than for larger ones.
2. ChannelEngine
Best for: Brands focused on product data, pricing, and order sync across marketplaces
ChannelEngine is known for its strong catalog management and pre-order features. It supports over 200 marketplaces globally and allows sellers to manage product listings, pricing, and availability in one dashboard.
Key benefits:
- Strong product onboarding capabilities
- Syncs listings and pricing to dozens of marketplaces
- Integrates with ERP systems like NetSuite and SAP
- Trusted by major brands for multichannel growth
- Great for managing pre-sale data, which feeds into targeted landing pages and better email campaigns
Note: ChannelEngine handles the pre-order side and works well with Windingflow to automate everything from listing to delivery. Many teams use both to stay efficient without doing the same work twice.
3. NetSuite with EDI Integration
Best for: Established brands running full ERP
NetSuite is a popular cloud ERP platform that supports finance, inventory, procurement, and order management. With EDI connectors, you can automate B2B workflows with retailers.
Key benefits:
- Centralized data and reporting
- Integrated accounting and inventory
- Supports EDI transactions
- Can be integrated with ecommerce marketing automation software to better manage customer data
Note: NetSuite is powerful but also resource-intensive. It takes a lot of IT work to set up and run, which can slow down small teams that need something quick and easy.
4. TrueCommerce
Best for: Sellers who rely on EDI with major retailers
TrueCommerce specializes in EDI-based automation. It connects with platforms like Amazon Vendor Central, Walmart, Target, and others.
Key benefits:
- Deep EDI expertise
- End-to-end transaction tracking
- Integrates with most ERPs
Note: While reliable for EDI, TrueCommerce is not built for agile, modern ecommerce workflows. Its interface can be unintuitive, and it often lacks flexibility needed for multi-channel sellers who demand real-time sync, seamless integration, or customer-focused features.
5. Zentail
Best for: Mid-sized brands focused on catalog and listing automation
Zentail is a listing ecommerce automation platform that helps sellers streamline product data and control listings across channels like Amazon, Walmart, eBay, and Google Shopping.
Key benefits:
- Fast listing creation and edits
- Channel-specific overrides
- Performance analytics
Note: Zentail focuses on pre-order activities. It does not support post-order logistics such as shipping label generation, ASN sync, or warehouse coordination. These functions are critical for sellers fulfilling large volumes daily. It also lacks built-in support for email marketing automation, customer experience analytics, or customer data enrichment.
Choosing the Right Ecommerce Automation Tool for Your Team
No single platform fits every seller. Choosing the right ecommerce automation tool depends on your business model, scale, and tech stack.
In 2025, ecommerce automation tools are not a luxury, they are a necessity for sellers who want to scale efficiently and stay competitive.
By automating repetitive tasks, centralizing order data, and improving fulfillment speed, sellers can free up their teams to focus on growth, customer service, and strategy. A strong ecommerce automation solution will help you send more relevant email campaigns, keep inventory updated in real time, and improve customer experience across all channels.
If your team is managing orders manually or juggling spreadsheets between marketplaces, now is the time to explore the right ecommerce automation tool for your business.
